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    The Merchants of Cool

    The Merchants of Cool

    "How businesses market to American teenagers, and the effect they have together on popular culture."

    2001

    55:09

    Rate

    7.2/10 (9)

    Watch

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    Genre

    Documentary
    History
    Music

    Plot

    A documentary on the marketing of pop culture to Teenagers.

    Director

    Barak Goodman

    Writers

    Rachel Dretzin,

    Stars

    Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla,