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    The Appearance

    The Appearance

    1996

    40:33

    Rate

    5.8/10 (4)

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    Genre

    Documentary

    Plot

    An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

    Director

    Harun Farocki

    Writers

    N/A

    Stars

    N/A